Brand & Content Manager (M/W/D)

Monbijouplatz 4 10178 Berlin
www.ivy-oak.com/
Land :
Deutschland
Bundesland :
Berlin
Stadt :
BERLIN
Berufsfelder :
Handel
Vertragsform :
Festanstellung
Arbeitszeit :
Vollzeit
Berufserfahrung :
Zw. 2 und 5 Jahren

Unternehmensbeschreibung

IVY & OAK ist eine Direct-to-Consumer Fashion Brand aus Berlin. Seit der Gründung im Mai 2016 steht IVY & OAK für Frauenmode für den besonderen Moment. Unser Ziel? Das Beste zusammenzubringen, was Mode zu bieten hat: Hochwertige und inspirierende Produkte, die angenehm zu tragen und gleichzeitig langlebig und bezahlbar sind.IVY & OAK zählt zu den europaweit am schnellsten wachsenden Modelabels und ist mit einem eigenen Onlineshop, einem eigenen Store sowie durch verschiedene Modehändler über die Grenzen Europas vertreten.

Wir starten nun in die nächste spannende Phase. Da wir auch in den kommenden Jahren stark wachsen werden, suchen wir für unser Team Unterstützung:

Stellenbeschreibung

YOUR CHALLENGE

- Development and implementation of the brand strategy and consolidation and expansion of international brand awareness and brand image
- Conceptualisation, implementation and control of internal and external marketing activities within a specified budget
- Close collaboration with our PR agency for the organisation of press events, enquiries about media cooperation and the selection and supervision of influencers
- Planning, realisation and documentation of seeding trials
- Visualisation and realisation of the corporate branding for our various sales channels in close cooperation with our internal graphics department and our external graphic design agency
- You will manage all of our content channels (CRM, social media, direct & print) and develop their content in order to reactivate customers and increase customer loyalty
- Analysis of completed campaigns and events based on sales figures, consumer behaviour and customer feedback
- Recognition of trends and relevant topics in order to create qualified content for our target group and boost our reach

Profil

  • Completed degree in economics or business studies with a focus on marketing & communication or a comparable qualification
  • You will have at least 3-5 years of professional experience, ideally in the fashion industry
  • Solid specialist knowledge in the fields of content production, social media marketing, CRM, SEO
  • You monitor trends in social media channels and are capable of deriving expedient actions from them
  • An analytic way of thinking and a high degree of digital literacy
  • You are a creative thinker with a great deal of passion and love for detail who can develop an outstanding brand-marketing strategy
  • Basic proficiency in Adobe Suite products (Photoshop, InDesign, etc.) is desirable

Sounds exciting? What are you waiting for, we are looking forward to receiving your application sent to jobs[at]ivy-oak.com
 

Kontakt

Caroline Gentz geb. von Stieglitz