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Ratingen, DE
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Head of E-Commerce Content & gO-To Market (M/F/D)

Land : Deutschland Deutschland

Bundesland : Nordrhein-Westfalen

Stadt : Ratingen

Berufsfelder : Handel

Vertragsform : Festanstellung

Arbeitszeit : Vollzeit

Stellenbeschreibung

Esprit isn't just an Employer. It is more than a fashion brand, staying true to our core values of sustainability and diversity.
We are looking for real personalities. Smart characters with attitude, corners and edges. We love what we do. And so should you.
You are a team-player loving to take challenges together with your colleagues?
You would like to work in a company whose products are well-known and support such company in its success?
Then apply now as
Head of e-Commerce Content & Go-To Market (m/f/d)
to support our Team fulltime. (ID 17402)
Your responsibilities
- You lead, control and develop the go-to-market / trading team and the content team
- You are responsible for the data-driven on-site marketing. You will define and implement marketing topics and the forms of communication (on-site, newsletter, live shopping). Always based on the KPIs
- The best-in-class product presentation is your responsibility. This includes, for example, the development and implementation of the best possible and individualized product presentation
- You and your team are responsible for newsletter marketing in close coordination with the CRM team
- You work closely with different stakeholders and you act as an interface to other departments such as Brand, CRM, Product and Technology Department
- You are the inspiration driver for the permanent further development of the ESPRIT online shops
- You are responsible for the design of the online shop in accordance with the brand (CI / CD) and for the (further) development of the communication channel. Within this task your focus is always on inspiration, entertainment and KPIs
- You control various service providers such as CMS partner, external content management team, design agency
Your skills
- You have a degree (business studies with a focus on marketing, business informatics, etc.) combined with several years of professional experience in a comparable position
- You have in-depth knowledge in the field of (fashion) e-commerce, budget management and agency / service provider control and have already gained several years of experience in these areas
- You enjoy building teams, developing employees and making your team successful
- You have very good knowledge of data driven newsletter marketing and on-site marketing
- You have extensive experience in A / B testing and personalization
- You are confident in using tracking tools (e.g. Adobe) and analysis tools (e.g. Power BI)
- You have a data driven growth mindset, a hands-on mentality and you are passionate about driving the business forward
- Your structured, analytical and organized way of working differentiates you from others
- Communication in German and English is not a challenge for you
Our Benefits
- We have a flexible mobile office arrangement that allows you to choose your work location at least two days a week, plus we have flexible working hours and every second Friday paid off!
- We are a team that places a lot of value on collegial and open cooperation, open feedback is always appreciated
- With us you get 40% staff discount on our entire product range
- We don't have a dresscode, you can wear whatever you feel comfortable in
- We offer you of course a subsidy for public transport or you ca park on one of our free parking spaces
- We have an award-winning canteen that provides you with really tasty and healthy food every day
Are you a good match for this Job?
Then please submit an application with your salary expectations and an indication of your earliest starting date. Please feel free to contact Gesa Koller (+49 2102 123 46170) if you have any questions.
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