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Product Owner CRM (M/F/D)

Land : Deutschland

Bundesland : Nordrhein-Westfalen

Stadt : Ratingen

Berufsfelder : Marketing

Vertragsform : Festanstellung

Arbeitszeit : Vollzeit


Join the Esprit Digital Team!
With over 27% share of global sales, the European e-Commerce sector plays a major role at ESPRIT. Thanks to an early market entry in 2000, a strong and successful customer loyalty program and an optimized digital experience combining on- and offline experience, we are right at the front.
With your expertise we want to tackle further important steps to raise the digital experience of our customers to the next level. Therefor we are going to implement a new e-Commerce platform, constantly build and empower our diverse teams and develop our way of working.
Become a part of the digital family at Esprit und apply for the position as
Product Owner CRM (m/f/d)
to support our team. (ID 13322)
Your responsibilities :
- Act as Product Owner for the technical CRM landscape at ESPRIT, including infrastructure, architecture, data, tools and act as main contact person
- Support (consultation, project management) all relevant business departments and suppliers to ensure a holistic experience of ESPRIT's loyalty program
- Define concepts to further optimize/extend the experience of ESPRIT's loyalty program and manage these initiatives from the idea over pilot to rollout
- Lead the agile process of optimizing the CRM landscape to follow 'test and learn' principles
- Manage projects to further optimize the use of our customer data / behavioral data to extend and increase the relevance of our customer communication (e.g. projects in the areas of personalization or CDP)
- Steering of "make or buy" decision processes to develop the most economically feasible and sustainable solution for Esprit
- Monitor all relevant CRM related KPIs as basis for ideation of initiatives to bring ESPIRT's loyalty program to the next level
- Be always in front of new market trends concerning the development of the (technical) CRM setup
Your skills:
- Bachelor / master's degree in business, marketing or similar education and extensive experience in the area of CRM (at least 3 years)
- Track record in project management, agile project methodologies and lean startup in product development
- Experience with direct marketing/CRM technologies is mandatory
- Marketing cloud experience
- Experience with cloud setup, especially Microsoft Azure and Databricks
- SQL experience
- Proficient command of English
- German language skills of advantage
- Customer obsessed and analytical
- Data driven way of work
- Talent to handle different opinions and perspectives to best
Challenge accepted?
Apply for the position by stating your salary expectations and your earliest possible starting date. For further questions feel free to contact Global Recruiting.

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