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Product Owner Digital Communications (M/F/D)

Land : Deutschland

Bundesland : Bayern

Stadt : Herzogenaurach

Berufsfelder : Marketing

Vertragsform : Festanstellung

Arbeitszeit : Vollzeit


General Purpose:

As a Product Owner at DBC you are responsible for the quality and strategic impact of a small or medium digital product. Together with your agile team you work on continuously improving and evolving the product in order to optimize the value for the consumer.
Partnering with IT and markets to define a robust product backlog, managing capability expansion increments and leading the team towards new functionalities & best practice definitions are a few examples of the activities that will be expected from this role. Additionally, you will be cooperating with various internal stakeholders, including Markets and other DBC areas to drive consumer engagement and satisfaction, as well as incremental revenues by delivering digital experiences.

Key Responsibilities:

Scope: Accountable for a digital product within Integrated User Journeys (CRM)

Product Strategy & Delivery
- Be accountable for the product success considering the value for the consumer and the company (ROI).
- Specify the product vision and roadmap as well as user stories considering the value for the consumer and the company as well as its role and impact on the adidas digital ecosystem.
- Be accountable for product delivery in line with the roadmap and committed delivery dates.
- Identify and solve dependencies with other product owners to ensure efficient delivery.
Stakeholder Management
- Represent the business for the product, fostering strong relationships with key stakeholders to ensure that their views and requirements are captured in the product backlog.
Backlog Management
- Prioritize the items in your product backlog. Specify the definition-of-done in cooperation with the product team.
- Own the refinement of your product backlog to ensure that the product team is delivering the right enhancements to drive consumer and business value.
- Provide acceptance for delivered backlog items by the team, in line with the definition-of-done.
- Be accountable for monitoring, optimization and enhancement of the configuration, features and functionalities related to the product.
- Use data sources and feedback loops to ensure the team focuses on the right enhancements.
Key Relationships:
- Product team
- Global and Local Market teams
- IT teams
- Testing and Analytics
- Global & Local DBC and Brand organizations



Education & Experience
- Degree with focus on Business Administration, Marketing or IT or related areas, or equivalent combination of education and experience
- 5+ years of experience working in CRM and/or an eCommerce environment
- Experience working as a Product Owner or product management related role, preferably in an Agile working setup
- Experience in developing engaging consumer journeys with a data-driven approach
- Experience working with stakeholders and experts at various organizational levels, navigating highly complex processes
- Experience in creating strong internal business cases to support investment and internal resource requests
- Ability to work proactively and independently, both strategically and operationally
- Comfortable working in a fast-paced environment and adapting to change
- Good communication skills and comfortable presenting to stakeholders at various organizational levels both in person and remotely
- Solutions-oriented approach and entrepreneurial mindset
- Basic leadership skills are a plus
- Advanced domain knowledge (Consumer Engagement, CRM, Digital Communication)
- Familiarity with A/B testing or other multivariate testing
- Advanced knowledge of Agile working methods e.g. Scrum/Kanban
- Experience with cross-channel campaign management tools, preferably Salesforce Marketing Cloud
- Fluent in English both verbally and written

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