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Senior Manager Integrated Marketing Planning

Land : Deutschland Deutschland

Bundesland : Bayern

Stadt : Herzogenaurach

Berufsfelder : Marketing

Vertragsform : Festanstellung

Arbeitszeit : Vollzeit

Vorstellung des Unternehmens

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.
- Collaborate with the BU team to identify key seasonal stories, and lead the communication planning for Sell In/Sell through presentations (coordinate with Global, BU and Regional teams)
- Writes the Product Launch Framework for all Key Sportstyle initiatives
- Leads the development of the product launch framework, including all phases of the product roll out - from leak, tease, seed to product launch and sustain phases
- Defines launch framework with a digital first mindset - focusing on digital selling and communications channels
- Serve as the BU liaison to the Global and regional communication functions for strategy alignment and roll out
- Tracks the regionalization of launch plans and product roll out, and ensures transparency and visibility to all stakeholders.
- 8 plus years of experience in a Marketing / Communication role, ideally 3 years in a core strategic communication role
- Digital first mindset
- Advertising or agency experience a plus
- Experience working in a matrix organization strongly preferred
- Ability to influence without direct authority, collaborate and negotiate with internal customers
- Strong presentation and business acumen skills required
- Proven skills in Excel, Powerpoint, budget management
- Experience in working with consumer facing products, in the sports industry a plus
- Bachelor in Business or Marketing / Communications, MBA preferred in a core strategic communication role.

Stellenbeschreibung

- Collaborate with the BU team to identify key seasonal stories, and lead the communication planning for Sell In/Sell through presentations (coordinate with Global, BU and Regional teams)
- Writes the Product Launch Framework for all Key Sportstyle initiatives
- Leads the development of the product launch framework, including all phases of the product roll out - from leak, tease, seed to product launch and sustain phases
- Defines launch framework with a digital first mindset - focusing on digital selling and communications channels
- Serve as the BU liaison to the Global and regional communication functions for strategy alignment and roll out
- Tracks the regionalization of launch plans and product roll out, and ensures transparency and visibility to all stakeholders.

Profil

- 8 plus years of experience in a Marketing / Communication role, ideally 3 years in a core strategic communication role
- Digital first mindset
- Advertising or agency experience a plus
- Experience working in a matrix organization strongly preferred
- Ability to influence without direct authority, collaborate and negotiate with internal customers
- Strong presentation and business acumen skills required
- Proven skills in Excel, Powerpoint, budget management
- Experience in working with consumer facing products, in the sports industry a plus
- Bachelor in Business or Marketing / Communications, MBA preferred in a core strategic communication role.

MARKETINGSENIOR MANAGER INTEGRATED MARKETING PLANNINGHerzogenaurach, Germany
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.
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