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Senior Manager Sales Dpc Zalando (M/F/D)

Land : Deutschland

Bundesland : Bayern

Stadt : Herzogenaurach

Berufsfelder : Handel

Vertragsform : Festanstellung

Arbeitszeit : Vollzeit


- Support the Digital Partner Commerce (DPC) team & in driving the digital development of your key account, seeking to optimize our brand representation, consumer experience and ultimately growing net sales & market share
- Act as the digital expert of your respective account, adapting our digital approach to win the consumer online across your account's digital touchpoints - inc. webshops & apps


- Responsible for driving digital sell-through across all country URLs of your account's digital webshop(s) and apps
- Working with the Cluster & European DPC teams, develop and negotiate a Digital Joint Business Plan (JBP)
- Together with Market DPC Partner Development, prioritize key digital acceleration initiatives to achieve JBP targets
- Analyze and monitor consumer demand, category trends and competitor assortment on your account's platform and identify gaps in current assortment content & availability
- Lead development of optimal cross category online assortment in close collaboration with DPC, the Key Account Team and your Account Team
- Coordinate subsequent implementation of product range decisions and continuously monitor the on-site assortment for availability, price, out-of-stock rate etc.
- Execute Digital Shelf optimization initiatives based on solutions developed by DPC in close collaboration with the account's digital team
- Collaborate with brand teams to drive relevant digital marketing content - both for online & social
- Enhance the visibility of the adidas & Reebok brands across your account, tailoring to maximize impact based on the respective specific consumer journey
- In partnership with Market DPC Analytics, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales & growth ambitions across your account
- Regularly inputting feedback specific to your account into the Cluster DPC team to help drive best-practice & consistency in our approach across Europe
- Apply effective communication methods to senior management and stakeholders, both at a cluster & European level, in showing expertise across key digital metrics
- Showcase expertise in key internal & external environments (e.g. Sell-ins, KA meetings, General Manager/Sales Director meetings, Sales & Marketing meetings etc.)
- With a focus on the consumer, evaluate how our current GTM approach can be optimized to drive mutual benefits & increased efficiencies
- Experience in E-Commerce (ideally site management and consumer journey analysis, SEO or SEM)
- Sportswear industry experience is a plus
- Knowledge of local E-Commerce landscape
- Strong organization and time management skills
- Comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
- Ability to convince and motivate people on different seniority levels and communicate change
- Experience working in cross-functional environments with a diverse stakeholder set
- Results oriented mentality
- Understanding of key Digital success metrics along the consumer journey on- and off-site (conversion, click-through rate etc.)
- Ideally relevant experience with online search (e.g. SEA/SEO, On-Site search etc.) and basic understanding of the E-Commerce search mechanisms
- Quantitative mindset, proficient in MS Excel, Ideally already first experience with web-analytics tools and proven qualities in data manipulation and analysis

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