Senior PR & Communication Manager

Land :
Deutschland
Bundesland :
Hessen
Stadt :
FRANKFURT AM MAIN
Berufsfelder :
Kommunikation
Vertragsform :
Festanstellung
Arbeitszeit :
Vollzeit
Berufserfahrung :
Zw. 2 und 5 Jahren
Sprache :
Englisch(Verhandlungssicher)

Unternehmensbeschreibung

The Bicester Village Shopping Collection, Value Retail - A Distinctive Fashion Experience
We are passionate about our product, which is the fashion experience we deliver. Each Village is home to a distinctive curation of international fashion and lifestyle brands, together with celebrated European designers unique to the individual fashion pedigree of their respective regions.
The Villages are all located in Europe and China's most important luxury and fashion markets, which appeal to high spending and discerning visitors. 
We are committed to creating magical and memorable experiences for our guests. We support, nurture and spotlight new talent in fashion, art and design. Over the last ten years we have showcased collections from up-and-coming design talent, creating exciting and imaginative experiences where guests can discover the work of the next generation.

Stellenbeschreibung

Senior PR & Communications Manager
POSITION SUMMARY:
 
A Senior PR and Communications Manager to create and implement a PR and special events strategy to ensure optimal positioning of the Village externally and internally, in the media (at local, national and international levels) and among tourism professionals. Working to and in support of the Head of PR & Communications.
 
KEY RESPONSIBILITIES:
 
Ensure the development of innovative PR and Communication campaigns to maximise sales and traffic in the Village through:
 
* Defining a PR plan to support the Village's annual and strategic plans and objectives for footfall targets and sales per guest spending targets according to the analysis and the strategy
* Defining and coordinating the local, national and internal PR strategies incl In-Village PR events
* Developing effective internal communication of the Village's PR positioning and ‘voice' to all departments shared throughout Value Retail
* Promote the village destination experience through organisation of press & VIP visits (nationa and international)
* Back up Head of PR on calls, PR calendar, briefings and liaison of PR activities towards VR Group
* Working closely with the Retail and Leasing teams to develop and execute innovative PR and Communication ideas
* Developing excellent relationships with key influencers and HNI (High network individuals) to drive the VIP programme
* Providing a keen analysis of market trends and promotional activities
* Managing the PR Coordinator and Trainees
* Organisation and execute press trips
* Ensuring no overspend of the PR & Communications budget within Marketing

 
 

Profil

BACKGROUND & SKILLS:
 
*To be educated to degree level in Journalism, Marketing or PR and Communications
*Minimum 5 years' experience in an international PR role, within a large rapidly changing and fast paced global environment
*Proven experience in a similar role, e.g. agency environment, or publishing world - ideally with experience of retail-marketing and brand building
*Extensive experience in advertising, press, PR and media
*Tactical understanding of all primary social media platforms
*Excellent written and verbal communication skills
*Trusted relationships with both consumer, corporate and trade press, key bloggers and fashion, lifestyle opinion leaders
*Strong ability to think through, plan, and execute multiple projects in a fast-paced, high-pressure environment
*Strong leadership and management skills
*In-depth knowledge of and affinity for luxury products
*Solid understanding of retail and retail marketing
*Good budget management skills
*Hands on management style
*Possess the ability to keep information confidential
*Fluent in English and German, any other additional language is beneficial