Herzogenaurach, Germany Corporate, DE
aA+ aA-

Senior Manager Employer Branding & HR Communicatio…

Land : Deutschland Deutschland

Bundesland : Bayern

Stadt : Herzogenaurach

Berufsfelder : Personalwesen

Vertragsform : Festanstellung

Arbeitszeit : Vollzeit

Vorstellung des Unternehmens

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.


  • Responsible for managing PUMA's image as an employer externally and internally.
  • Create and implement PUMA's employer brand strategy, communications plan and tools for effective and compelling employer branding, talent strategies and story telling around employee experiences.
  • Developing HR communications (internal & external) through a communications strategy and comms plan, including storytelling to leverage PUMA as a leading and innovative employer in relevant business, industry and consumer media.
  • Responsible for handling corporate media requests concerning HR or personnel issues
  • Pitching media interview with PUMA HR spokespeople to relevant media outlets
  • Responsible for creating the HR section in PUMA's Annual Report
  • Developing and managing PUMA's Career website on about.puma.com
  • Managing the PUMA Group Digital Channel (LinkedIn) & Employer Rating Channels, including implementing a strategy and creating content.
  • Leading the global project team Employer Branding in PUMA markets and ensuring a global employer brand consistency and giving global direction on the identity.
  • Service the local HR teams with an Employer Branding Toolboox for local execution based on the EVP & identity.
  • Responsible for photo & video shoots for Employer Branding topics
  • Budget & Team responsibility.


  • University degree, ideally in Communications, Media Studies or Journalism.

  • 5-8 years of professional experience in Employer Branding or Corporate PR

  • Experience in managing media requests and Social Media channels (incl. LinkedIn and Employer Rating Channels) independently

  • German native speaker

  • Very strong written and verbal communication skills

  • Good storytelling skills and news judgement

  • Excellent command of written and spoken English language skills required

  • Ability to work autonomously in a fast-paced, high growth environment

  • Flexible team player with a hands-on mentality that likes to take on responsibility


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