Herzogenaurach, BY, DE
aA+ aA-

Senior Manager Hype Merchandising - bu Originals, Basketball & Partnerships (m/wd)

Land : Deutschland Deutschland

Bundesland : Bayern

Stadt : Herzogenaurach

Berufsfelder : Merchandising

Vertragsform : Festanstellung

Arbeitszeit : Vollzeit


Contribute significantly to deliver the global merchandising strategy and roadmap for Hype. Ensuring development of Hype range architecture based on range guidance from the central Merchandising team. Including Range Roadmap and Range Architecture.
Execute & align on shared goals and strategies for growth between market partners, product, design, marketing, digital and strategy, and planning teammates.
- Manage seasonal product journeys, franchise deliverables, pricing, flow, lifecycle management, branding across the category that aligns with the range plan strategy
- Partner to execute strategy with the product creation team made up of Product Marketing, Design, and Development to form "the quad".
- Build the range architecture and assortment framework (RA 2) for approval against the range targets, including integration of special market requests based on guidance from the central Merchandising team
- Support on seasonal briefs to product teams. Manage the detailed range architecture plan including model & article level detail.
- Deliver merchandising fundamentals through the creation of the range plan; segmentation and strategy
- Participate in key market insight meetings. Look for key global and regional trends and shifts in market direction to inform your manager.
- Build consumer centric assortment plans with an understanding of the Hype layer positioning in the market, blending fact based and intuitive inputs.
- Manage DTC first approach to ensure necessary differentiation among channels and key accounts.
- Partner to organize assortment feedback to ensure excellent and regular connection with global markets.
- Participate in updates to markets on BU range strategy (quantitative and qualitative) covering decisions to meet / not meet gaps identified by markets.
- Help support the category handovers in partnership with cross functional partners to enable/facilitate markets understanding and implementation of the go to market strategy.
- Built seasonal financial plans of the business across all markets and channels.
- Be a key partner on end-to-end (global to markets) range plan, assortment strategy, and go-to-market to drive growth targets, and strong sell-thru for your area of responsibility.
- Contribute to defining, communicating, presenting and adjusting the seasonal strategy and architecture plan along the creation milestones process.
- Communicate an understanding of the consumer, markets, and business to adidas in a way that accelerates what is possible from a product, assortment, and distribution standpoint.
- Contribute in defining and establishing KPI's, processes and tools to monitor range development through Hype.
- Owning the Segmentation and development of global volume allocations for each market and channel based on range and GTM planning for your respective area.
- Be the central point for IBP alignment across BU and Market, driving the accuracy of Brand vs Sales and Global vs Market plans for your area of responsibility.
- Contribute to the Market Commercial Input process and ongoing tracking, maintaining and developing as a tool the Hype Tracker
- Partner on communicating goals, clarity, and focus to deliver the strategy that will achieve these goals.
- Deliver analysis to insights for actions.
- Able to manage through ambiguity and uncertainty. Adapt nimbly to changing priorities and lead others through complex situations.
- Directors & key peers
- Cross Functional Teams: Merchandising, DTC, adidas E-Commerce Teams, Corporate Strategy, Marketing, Sales, Finance, Product, Design, Category/BU's, Development, Planning, Analytics, Operations, Sourcing, and Insights
- Market Teams: Managers in the Markets, BU Managers/Category Managers in Markets


- Proficiency with MS applications (Outlook, Excel, Word, PowerPoint) and other computer software (Internet, POS Systems, etc.)
- Knowledge of merchandising management systems
- Fluent in English. An additional European language is an advantage.
- Drive Strategy and able to influence cross functionally
- Managerial abilities combined with a growth mindset
- Ability to translate insights to actions
- Storytelling capability, presentation, and communication skills
- Leadership skills: inspirational, balanced, resilience, collaborative
- University degree in business/marketing or related field or equivalent professional experience required
- 8+ years of retail, merchandising, buying, eCom experience
- Previous global, wholesale, retail, digital/ecom, vertical experience in merchandising, buying
- Profound work experience in diverse, global & or a matrix organization
- Detailed theoretical and practical knowledge in functional area
- Experience in Product Creation, Supply Chain, Visual Merchandising, Planning & Allocation a plus