Herzogenaurach, Germany Corporate, DE
aA+ aA-

Senior PR Manager Sportstyle Marketing

Land : Deutschland Deutschland

Bundesland : Bayern

Stadt : Herzogenaurach

Berufsfelder : Kommunikation

Vertragsform : Festanstellung

Arbeitszeit : Vollzeit

Vorstellung des Unternehmens

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.


  • Responsible for being the global PR Lead for the Sportstyle business unit
  • Responsible for ideating, developing and executing seasonal communications strategies for global key initiatives within the global earned media landscape
  • Engage with and proactively pitch strategic media (digital, social, print) within consumer, lifestyle, culture, sneaker, fashion, and business media segmentations, as well as cultivate new relationships
  • Manage the creation of media toolkits including press collateral, press releases, messaging and media presentations
  • Maintain quality and consistency across all communications
  • Work with PUMA spokespeople to prepare briefing materials and organize media interviews
  • Work closely with the global and regional marketing teams to communicate media strategy per key initiative
  • Own updating of global communications calendar
  • Act as a PUMA representative at events
  • Collaborate with cross functional stakeholders from global marketing to product and global communications counterparts to align messaging and seasonal priorities
  • Develop monthly reports for the Global PR Monthly Report and internal stakeholders
  • Own seeding to key media and influencers.


  • Bachelor's degree in Marketing, Communications, or related field is a plus (but not essential)

  • Minimum 5+ years professional experience in communications roles requiring exceptional written and verbal communication

  • Proven experience developing proactive, compelling, and creative communications plans and materials

  • Knowledge of print, digital and broadcast media with a deep understanding of the evolving digital media and content creators landscapes

  • Strong base of media contacts and relationships with top-tier consumer, fashion and lifestyle media with a proven record of delivering high-impact results

  • Passion, experience and familiarity with lifestyle, streetwear, fashion and consumer goods space

  • Should have an international/global mindset

  • Must be highly collaborative and have the ability to work within a cross-functional team, matrixed global organization

  • Position is based in Herzogenaurach, Germany.


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