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SEO Manager (German Speaker)

Berufsfelder : Marketing

Vertragsform : Festanstellung

Arbeitszeit : Vollzeit

Stellenbeschreibung

About the job SEO Manager ( German Speaker )

We're here to make you feel sexy, empowered & UNSTOPPABLE. Founded in 1984, Tally Weijl has been on a crazy journey to celebrate fashion, independence, fun, love, & community for close to 40 years. Today were present in 35 markets with over 700+ stores, online presence, and 3m+ fans across social channels.

Show us how #UNSTOPPABLE you are!

You will lead all ecommerce and editorial content optimization, working in a collaborative way with other departments. You'll also ensure the website is properly optimized for SEO, working with ecommerce and technical teams to create the correct categories for our customers. In addition to this, you will also deliver weekly & monthly insight on SEO, helping the business to understand the role SEO.

YOUR DAY TO DAY

  • Plan, develop and implement our SEO strategy
  • Continuously analyze fashion trends and seasonality in search, working with relevant teams accordingly to initiate optimization and editing of content (the most important language for optimization is German)
  • German Speaking is mandatory
  • Monitor and analyze organic search performance data, flag issues, opportunities and competitor insights, utilizing industry tools such as Ahrefs, Adobe Analytics, Rank Ranger and Keyword Planner
  • Compile ad hoc SEO reports as requested and in a timely manner, taking responsibility for the quality of your own work and providing insights where appropriate
  • Set measurable goals that demonstrate improvement in marketing efforts
  • Keep abreast of the latest search engine guidelines, news, trends, techniques and technologies as needed to ensure on-going SEO best practice in your day-to-day work
  • Compile and deliver SEO training sessions for the wider business as required
  • Optimize copy and landing pages for search engine marketing
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Research SEO keywords to use throughout the company's website and marketing materials (in various languages)
  • Work with editorial and marketing teams to drive SEO in content creation and content marketing
  • Create and execute link building strategy
Closely collaborate with web development team to ensure SEO best practices (e.g. CWV) are properly followed throughout website content

IT SKILLS

  • Strong skill using Microsoft Office suite (MS Word, Excel, PowerPoint etc)
  • Strong knowledge of Google Analytics
  • Strong knowledge of industry tools such as Adobe Analytics, Rank Ranger, Keyword Planner, Search Console, SEMrush (or similar), Ahrefs, Botify, /Screaming Frog
TECHNICAL SKILLS

  • Strong skill using Microsoft Office suite (MS Word, Excel, PowerPoint etc)
  • Strong knowledge of Google Analytics
Strong knowledge of industry tools such as Adobe Analytics, Rank Ranger, Keyword Planner, Search Console, SEMrush (or similar), Ahrefs, Botify, /Screaming Frog

  • Minimum two years of experience in successfully developing and executing SEO campaigns
  • Must be numerate and have an analytical approach. Experience with Adobe Analytics and Power BI is a bonus
  • Understanding of search engine algorithms and ranking methods
  • Knowledge of keyword research and data mining tools
  • Able to complete competitive analysis of other companies within the industry
  • Comfortable analyzing high volumes of data on a daily basis
  • Experience with other aspects of marketing, such as customer growth and promotion, is a plus
A strong understanding of online and digital tech

PERSONAL SOFT SKILL

  • Minimum two years of experience in successfully developing and executing SEO campaigns
  • Must be numerate and have an analytical approach. Experience with Adobe Analytics and Power BI is a bonus
  • Understanding of search engine algorithms and ranking methods
  • Knowledge of keyword research and data mining tools
  • Able to complete competitive analysis of other companies within the industry
  • Comfortable analyzing high volumes of data on a daily basis
  • Experience with other aspects of marketing, such as customer growth and promotion, is a plus
A strong understanding of online and digital tech

Location.

Our Head Office Campus is in Basel, the creative hub of Switzerland and an amazing base for easy travel across the heart of Europe.

YOUR BENEFITS WITH US

  • experience in a fast-growing digital environment
  • Young, diverse, and international
  • Competitive remuneration including variable part
  • Transportaion from home to work
  • Centrally located in the heart of Basel
  • 50% Discount on our TALLY Collection
  • Relocation Support if needed
  • 25 to 28 days of annual holiday
Would you like to become a part of our fashion story and an enthusiastic member of our TALLY Family? Then share your individual talent with us and send us your application and a handwritten motivation letter now to Carlotta Actis Barone
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